Assessor Resource

MSTGN6001
Develop and implement a sales or marketing strategy for fashion or textile items

Assessment tool

Version 1.0
Issue Date: May 2024


This unit of competency covers the skills and knowledge required to develop and implement a sales and marketing strategy for a textile, clothing and footwear (TCF) product or process.

The unit of competency applies to the development and implementation of a sales and marketing strategy for a design, product or range, or the design of a manufacturing process for TCF products, in a domestic or international market.

This unit of competency is applicable to all sectors of the TCF industry.

Work may be conducted in small to large scale enterprises and may involve individual and team activities. Significant judgement is required in planning, technical or supervisory activities related to operations or processes.

No licensing, legislative or certification requirements apply to this unit at the time of publication

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Prepare to develop a sales or marketing strategy

1.1

Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy

1.2

Research market trends and analyse issues related to workplace

1.3

Analyse production and marketing practices, and workplace procedures, and their effects on workplace

1.4

Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

1.5

Identify and prioritise sales and marketing strategies in order to optimise sales and profit

2

Develop a sales or marketing strategy

2.1

Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy

2.2

Determine components of the strategy and a time frame to optimise its effectiveness

2.3

Liaise with relevant personnel and seek external specialist advice, where applicable

2.4

Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

3

Implement and monitor sales or marketing strategy

3.1

Coordinate relevant personnel to implement sales and marketing strategy

3.2

Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

3.3

Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target

3.4

Monitor implementation of strategy to establish overall performance

4

Review and report on sales or marketing strategy

4.1

Maintain records of sales or marketing strategy activities and prepare reports

4.2

Conduct review of sales and marketing strategy outcomes and assess results

4.3

Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place

4.4

Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

interpreting and analysing goals and market trends

determining strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

developing a strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget, for at least one (1) fashion or textile item

coordinating personnel to implement the strategy

establishing monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

measuring and monitoring financial and other relevant data against objectives

reviewing and proposing changes to modify sales or marketing strategy

preparing report on sales or marketing strategy outcomes and recommendations, according to workplace procedures, for presentation to management meetings.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

the industry, including markets, local and global trends and how these impact on the workplace

workplace products

key elements of production capability in terms of its implications for sales and marketing strategy

components of sales or marketing strategies

sourcing procedures

range of distribution channels (e.g. direct marketing, chain stores, niche markets)

strengths, weaknesses, opportunities and threats (SWOT) analysis techniques

requirements of workplace policies and procedures, structure and technical competency in relation to a sales or marketing strategy

quality standards and practices

workplace procedures

recording and reporting practices.

Assessors must:

satisfy the assessor competency requirements that are in place at the time of the assessment, as set by the VET regulator

have vocational competency in developing and implementing a sales or marketing strategy for fashion or textile items, at least to the level being assessed, with relevant industry knowledge and experience.

Assessment should occur in operational workplace situations. Where this is not possible, or where personal safety or environmental damage are limiting factors, assessment must occur in a sufficiently rigorous simulated environment reflecting realistic operational workplace conditions. This must cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.

Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.

Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.

The unit is applicable to all TCF sectors and assessment must ensure it is delivered to suit the industry it is being applied to.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Prepare to develop a sales or marketing strategy

1.1

Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy

1.2

Research market trends and analyse issues related to workplace

1.3

Analyse production and marketing practices, and workplace procedures, and their effects on workplace

1.4

Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

1.5

Identify and prioritise sales and marketing strategies in order to optimise sales and profit

2

Develop a sales or marketing strategy

2.1

Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy

2.2

Determine components of the strategy and a time frame to optimise its effectiveness

2.3

Liaise with relevant personnel and seek external specialist advice, where applicable

2.4

Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

3

Implement and monitor sales or marketing strategy

3.1

Coordinate relevant personnel to implement sales and marketing strategy

3.2

Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

3.3

Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target

3.4

Monitor implementation of strategy to establish overall performance

4

Review and report on sales or marketing strategy

4.1

Maintain records of sales or marketing strategy activities and prepare reports

4.2

Conduct review of sales and marketing strategy outcomes and assess results

4.3

Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place

4.4

Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

standard operating procedures (SOPs)

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

Market includes, but is not limited to, one or more of the following:

local markets

national markets

global markets

Production and marketing practices include, but are not limited to, one or more of the following:

import and export of materials, components or complete products

direct marketing

wholesale and retail store distribution

exhibitions, shows and events

Develop a sales and marketing strategy includes, but is not limited to, the following:

analysis of business goals and market trends

marketing strategy options

monitoring and measuring of financial data

review procedures and liaison with other departments

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

interpreting and analysing goals and market trends

determining strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

developing a strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget, for at least one (1) fashion or textile item

coordinating personnel to implement the strategy

establishing monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

measuring and monitoring financial and other relevant data against objectives

reviewing and proposing changes to modify sales or marketing strategy

preparing report on sales or marketing strategy outcomes and recommendations, according to workplace procedures, for presentation to management meetings.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

the industry, including markets, local and global trends and how these impact on the workplace

workplace products

key elements of production capability in terms of its implications for sales and marketing strategy

components of sales or marketing strategies

sourcing procedures

range of distribution channels (e.g. direct marketing, chain stores, niche markets)

strengths, weaknesses, opportunities and threats (SWOT) analysis techniques

requirements of workplace policies and procedures, structure and technical competency in relation to a sales or marketing strategy

quality standards and practices

workplace procedures

recording and reporting practices.

Assessors must:

satisfy the assessor competency requirements that are in place at the time of the assessment, as set by the VET regulator

have vocational competency in developing and implementing a sales or marketing strategy for fashion or textile items, at least to the level being assessed, with relevant industry knowledge and experience.

Assessment should occur in operational workplace situations. Where this is not possible, or where personal safety or environmental damage are limiting factors, assessment must occur in a sufficiently rigorous simulated environment reflecting realistic operational workplace conditions. This must cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.

Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.

Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.

The unit is applicable to all TCF sectors and assessment must ensure it is delivered to suit the industry it is being applied to.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy 
Research market trends and analyse issues related to workplace 
Analyse production and marketing practices, and workplace procedures, and their effects on workplace 
Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available 
Identify and prioritise sales and marketing strategies in order to optimise sales and profit 
Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy 
Determine components of the strategy and a time frame to optimise its effectiveness 
Liaise with relevant personnel and seek external specialist advice, where applicable 
Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget 
Coordinate relevant personnel to implement sales and marketing strategy 
Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes 
Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target 
Monitor implementation of strategy to establish overall performance 
Maintain records of sales or marketing strategy activities and prepare reports 
Conduct review of sales and marketing strategy outcomes and assess results 
Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place 
Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings 

Forms

Assessment Cover Sheet

MSTGN6001 - Develop and implement a sales or marketing strategy for fashion or textile items
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

MSTGN6001 - Develop and implement a sales or marketing strategy for fashion or textile items

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: